Importance of Social media networks

The importance of a website being on Social media networks

Over a short period of time, social media platforms have gained a lot of popularity. Almost everyone has access to it; this makes it a powerful communication and digital marketing tool. The most important benefit of having your website on social media networks is publicity. This expands the website’s online outreach and gives a competitive edge over rivals. Those who don’t have social media accounts miss out on many marketing opportunities. Having your website on social media networks helps attract new customers and increases customer loyalty of existing ones; basically, makes your website more valuable. For example, a regular Facebook user could discover your website when it pops up in his newsfeed. So, if you run an active account, chances are people will stumble across it. Otherwise, an indifferent customer might get to know your brand better after seeing your presence on multiple social media networks.

Unless you use social media networks to your advantage, your pool of potential customers and audience remains restricted to the people who are already aware of your brand. A social media account is a street sign that points your main website. Social media helps to advertise different offers and eye catching discounts, this, in turn, creates a positive increase on your website traffic. We all are aware of the fact that everyone turns to social media whether to compliment or brag about service or product. And whenever they post your brand name, the new audience will be inquisitive to follow you for more updates. Basically, the more people that are talking about your brand on social media networks, the more authoritative and worthy your brand will seem to a new audience. Thus, if more people visit your website from social media then there is a higher chance that your conversion rates will also be higher.

Social media is an informative source. You get to know what the competitors are up to i.e. gives better market insight. Being on social media makes the process of receiving and providing feedback easy. If your customers have any issues or concerns they can easily let you know. Such platforms are very convenient to view complaints and assure customers that their queries will be handled. For example, if your website crashes or is facing any problem you can inform and apologise. This is very useful for net-games you can provide updates and increase customers by sending game invitations on social media networks.

Active social media presence increases social signals (a measure of social media activity) which can in turn help improve rankings in SERP. Searchmetrics’ study has found that the higher the number of social signals you gain from these networks: Google +1, Facebook total, Facebook likes, Facebook Comments, Facebook shares, Tweets and Pinterest, the higher the position of your website in search engine results. Thus, not only creating a social media account is necessary but maintaining a strong profile is beneficial for the website.

Creating and managing your social media profiles is a cost effective way to promote your brand. No extensive budget is necessary even paid advertisements on Facebook, Twitter etc. are cheap.

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